December 11, 2025

How is your organisation handling Ai IP Governance?

Featured image for “How is your organisation handling Ai IP Governance?”

Disney + Sora licensing is the real enterprise story

Disney investing $1B into OpenAI and licensing characters for Sora is a headline… but the deeper signal is governance. 

This is “permissioned AI” becoming a commercial standard:

  • licensed assets
  • defined usage rights
  • clearer responsibility

If your org is using AI with brand assets, internal content, customer docs – you need:

  • classification (what’s safe to use)
  • usage policy (what’s allowed where)
  • auditability (who generated what with what inputs)
  • approvals for external-facing outputs

If you can’t answer “where did this content come from?”, that’s a risk.

How are you handling IP + AI internally today? Need help? Contact me.

Written by

Liam Wytcherley

Share This Article: